Different Types of Media for Your Advertisement


types of media

In an ever-changing marketplace, the types of media used by a client will play a large role in their advertising strategy. The goal of most media partners is to choose the right media outlet best suited for their company. So, let’s move ahead to the following article to discover the 4 types of media available for advertising on your company website. Read on to know more…

An Overview

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Print – The most common types of print media used as an advertising medium are the newspaper and the magazine. The newspaper or magazine covers a broad geographical area and the distribution is quite widespread. Many people prefer to read news in the morning and end the day reading something interesting in the magazine. Examples of common types of print media include the Wall Street Journal, the New York Times and the Financial Times among others.

Television – The advantage with television as an advertising medium is that it reaches a lot of people and it can be seen at any time of the day. There are few reasons why you should not select this medium when planning your next advertising campaign. The fact that advertisements are screened before being shown on TV is one of the factors that influence the selection of channels. Another important advantage of television is that you can advertise to specific groups.

Radio – The medium of radio is not very common in the world today. However, it can offer many benefits to those who are interested in advertising. Unlike the print media, radio reaches a larger audience and it reaches them at their most convenient time of the day. You can send a broadcast to a large number of people even during their sleeping hours. For instance, if you want to advertise a sale on Saturday evening, you can do so because many people will be at sleep when they hear your broadcast.

Different Media for Advertisements

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Cable TV – One of the oldest types of media is television but it has also become one of the most popular. People are constantly looking for new types of cable TV channels. In the US, there are more than 200 channels available on cable TV. This number is almost twice as much as the number of movie theatres. Some cable TV providers offer special packages on weekends so you can save money from renting movies or paying for theatre tickets. Internet access has also improved so you can easily check out news websites and blogs.

Magazines – Most of the time, magazines are read by an adult audience. They are read in the comfort of one’s home and many adults like to keep up with the latest gossip. It is not surprising to find that women are the biggest readers of all types of media and more so since magazines are read regularly. If you are looking for ways on how you can make your ad message more appealing to women, try to look for issues that appeal to women.

Newspapers – The fourth most common type of media is print media. Unlike radio or TV that broadcast directly to the audience, print media is distributed through different channels. Print media includes magazines, periodicals, booklets, pamphlets, and posters. Some common types of newspapers include the New York Times, USA Today, Los Angeles Times, and the Chicago Reader.

Web Media – There are many types of web media that are available today. Some types of web media include blogging, microblogging, Twitter, and YouTube. There are also different types of social media such as Facebook, Friendster, MySpace, and Tagged. Aside from these, there are still a lot more types of web media that you can choose from depending on your preferences.

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